My Webcast for the American Marketing Association

TO: Macrom and Creative Contacts
SUBJECT: Aquent/AMA Webcast: Make Your Content a Powerful Asset in 10 Steps

Hi Reader:

How do you ensure that your content is a valued asset within your organization?

I thought you’d be interested in our next webcast, “Make Your Content a Powerful Asset in 10 Steps.” During the webcast, Todd Tibbetts from Aquent’s outsourcing division, Aquent Studios, will illustrate how careful planning, diligent implementation, increased collaboration, and development of success metrics and benchmarks will make your content a powerful asset that delivers the right information to the right audience every time.

Citing real examples from his clients Microsoft, Adobe, T-Mobile, Target, and Starbucks, Todd will address the following key learning objectives:

• Understand the difference between content as an asset and a liability.
• Realize opportunities for making content more powerful.
• Design and create content for maximum organizational impact.
• Learn how quality content can save money and generate more revenue.

I hope you’ll join us!

What: Aquent/AMA webcast presented by Todd Tibbetts: “Make Your Content a Powerful Asset in 10 Steps”

Who: Marketing communications managers and creative services managers who want to successfully create, leverage and manage content.
When: March 27, 2008, at 1:00 PM ET

Registration: https://amaevents.webex.com/amaevents/onstage/g.php?t=a&d=962895360&SourceId=3aquent032708
If you can't make the live broadcast but are interested in the subject, go ahead and register. We always follow up with details about the on-demand version.