Digital Media Project Surprises

Usually it ain't a good idea to surprise a client. However, an occasional good surprise is ok.

It is best to set initial project expectations and then stick to delivering on those. But as is often said, "under-promise and over-deliver". When you surprise a client with something other than their expectations, use this handy chart to determine if you are offering a good surprise or a bad one.

Good Surprise	Bad Surprise
The project is finishing on time.	We are so totally late, it's ridiculous.
We're under budget.	Yea, let's talk about some budget issues.
We pursued some new design avenues and came up with a stunning interface that plays very well with the focus groups.	We accidentally turned everything purple.
We finished a few extra deliverables.	We haven't really, technically "finished" anything yet.
We found an unexpected revenue stream.	To keep this project alive, we need $10,000 a week.