YouTube Continues Cultural Infiltration

YouTube is the granddaddy of online video and they continue to innovate. Check out the above video by Dr. Michael Wesch regarding YouTube as a cultural phenomenon. (See a table of contents with timeline info.)

This week, they announced the launch of YouTubevertorials. These are affiliate marketing-type ecommerce links. Do you like a song you are hearing in a video? Buy it now from Amazon or iTunes.

This week, they also announced a partnership with CBS TV to post full-length TV shows. CBS will sell pre-roll, mid-roll and post-roll ads and both companies will share the revenue.